Warning: A non-numeric value encountered in /home/sunsh026/alternativesinaction.org/wp-content/themes/Divi/functions.php on line 5806


Our Board Members

Katharine Earhart

Katharine seeks to close the opportunity and achievement gap for young people in Oakland. She co-leads the San Francisco office of Alesco Advisors, an SEC-registered investment advisory firm servicing the investment needs of institutions, non-profits, and individuals. Previously, Katharine held sales leadership roles in BlackRock’s iShares Unit as well as a variety of leadership roles within the financial services sector including FinTech, Asset Management, and Brokerage/Custodial.

Additionally, Katharine has mentored women and men on salary and promotional negotiations at all levels of corporate organizations. She is a graduate of University of California, Los Angeles, a San Francisco native, and current resident of Oakland.

Aileen Throne

Bio coming soon.


Crystal Cheng

Crystal believes in the compounded impact of entrepreneurship and education on society. Crystal Cheng is a project manager supporting new products and partnerships at Opportunity Fund, California’s leading microfinance provider, who provides microloans for small business owners and microsavings accounts to help students pay for college and families save for a rainy day. Prior to joining Opportunity Fund, Crystal spent approximately five years as a management consultant with experience ranging from supporting large system implementations and managing projects to support strategic initiatives. She specialized in developing efficient and effective business processes to fit the business needs.

Asia Laigo
Staff Representative

Bio coming soon.

Tracey Moore

Bio coming soon.

Abigail Edelman

Abigail is an experienced marketing leader with a focus on technology that helps promote financial access. She has led teams and launched products for LendingClub and Western Union.

She has worked for socially focused businesses in Uganda, Bolivia, and Argentina. But currently lives in Oakland where she is committed to helping local youth reach their full potential. She is involved with tutoring and mentoring at Oakland-based Build and Reading Partners. And is now excited to extend her impact through her involvement with Alternatives in Action.

She has an MBA from Thunderbird School of Global Management and BA in International Affairs and Anthropology from George Washington University.


Gena Kurzfeld

Bio coming soon.


Beatriz Rojas

Beatriz Rojas joined Kaiser Permanente in May 2013 as Senior Director, Multicultural Marketing. In fall 2014, she was made responsible for Events and Retail Marketing, bringing the Kaiser Permenente brand live in the in-person interactions with consumers and clients. Her mission is to influence the marketing and communications teams to ensure Kaiser Permanente is inclusive to its diverse member base and prospect members, delivers culturally relevant messages, strengthens the quality of in-language deliverables, and effectively reaches these emerging segments.

Beatriz has a wealth of marketing experience, which includes performing a similar role with Sears Holdings. In IBM Co. she worked at a global level in marketing programs targeting second tier countries. An ongoing challenge in her roles is to deliver on the corporate strategy and brand guidelines while embracing the cultural differences of each audience, country or region.

In her current role, Beatriz strives to plant a seed of curiosity and sensibility in as many Kaiser Permanente employees as possible as the company continues to grow its efforts to serve diverse communities, and contribute effectively in closing health disparity gaps. Beatriz joined the Board in 2015.

Steve Scheier

Steve Scheier is the founder and CEO of the Decision Clarity Group, a San Francisco based consulting firm that works with growth focused nonprofits that want to build on their diversity and are open to improving their organizational power and decision-making practices. Steve’s clients use his Decision Clarity method to advance their strategic, diversity and succession plans, empower their teams and to improve Board and staff operations. Steve’s goal is to empower nonprofit leaders and their teams so that these crucial organizations can get more done. Nonprofit people are so committed yet they often burn out and are frustrated because they frequently can’t bring their full talents to use in their jobs. Steve wants to help nonprofits become even more powerful engines for good and he believes that Decision Clarity can be a catalyst to achieve this goal.

Steve has a BA in Russian History and an MA in Education Policy from University of California, Berkeley. In the years following college, Steve worked for the National Institute of Education, the California Department of Education and the California State Assembly. Steve’s background in politics, marketing, organizational development and educational policy has enabled him to create dynamic teachings that empower organizations. He is the author of “Do More Good. Better. Using the Power of Decision Clarity to Mobilize the Talent of Your Nonprofit Team”. This work sheds new light on nonprofit decision-making and offers insights and clear methods for improving organizational performance.

Advisory Board Members

Student Representatives




Parent Representative

Maria Garcia